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A look at Nutrisystem's digital strategy: In pursuit of apps, DIY dieters
Name Title Dawn M. Sector and Industry Association of Nutrisystem. NuMi offers insights, advice and recommendations on the go. The accounts receivable numbers are for the fiscal year ending in December. Her authentic ability to connect with people via social, television and other channels has resonated. We had a home-grown system perfected over the years for us.

Business Analysis of Nutrisystem

NutriSystem (NTRI) Adopts Multi-Brand Strategy for 2018

Nutrisystem has launched an iOS app and an Android version to lead what will become a suite of digital products. The primary product that relies on technology is NuMi, a service that aims to blend nutritional knowhow with activity and emotional support. NuMi offers insights, advice and recommendations on the go. It tracks slip-ups as well as victories. Nutrisystem is monitoring its web and mobile products with Google and Omniture primarily as well as internal tools.

Behavior monitoring will be critical so NuMi can offer food recommendations whether eating in or out. Gokhale likes to run a small and lean team that stays entrepreneurial. The team is stacked with technology and data science people and few business people. To track user behavior and profiles, Gokhale started looking at Salesforce. We had a home-grown system perfected over the years for us. Why use a separate platform?

Gokhale reports to the CEO and is part of the executive committee. The company expects its customized solutions, which can be ordered online, to witness significant customer adoption. Over the last one year, NutriSystem has outperformed the broader industry.

The company has gained NutriSystem carries a Zacks Rank 2 Buy. BCR holds a Zacks Rank 2. Interestingly, over the past three quarters, the company has surpassed the Zacks Consensus Estimate by an average of The stock has rallied roughly And this outperformance has not just been a recent phenomenon.

Over the years it has been remarkably consistent. From - Q1 , the composite yearly average gain for these strategies has beaten the market more than 11X over. The advertising campaigns are multi-dimensional and utilize our brand ambassadors, social influencers and customer success stories. Our campaigns are integrated across television, digital and social media channels. Nutrisystem has a range of celebrity ambassadors to represent its broad appeal and extend its omni-channel reach. Customers can choose from hundreds of food items that nourish and satisfy, and we believe we offer the best value for the money.

Customers can expect to lose up to 9 pounds and 3 inches overall in their first two weeks. The plan offers a safe, effective method of weight loss through an enhanced three-phased low-carb approach designed to burn fat, transform metabolism and boost energy.

New for is the 7-Day Body Reboot, the one-week Phase 1 jumpstart that helps break the sugar habit and delivers fast results.

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